Single to multi-camera coverage offering clean audio with professional edits for conference recaps and future promotions. Packages include edits with custom graphics, presentation slides, testimonials, photography, full speaker presentations, event highlight reels (see samples below) and web-ready digital files. If you're a professional speaker in need of a video for your resume, then contact us today!
Marketing, Non-Profit, Real Estate, Social Media, Testimonials...and the list goes on.
Want to let the world know about your fantastic service or product? Good video will drive traffic and broaden your market base. Our task is to fully understand your goals and put the power of video behind it. Whether your video requires a single camera or multi-camera commercial shoot with all the bells and whistles, we have the expertise and flexibility to accommodate a range of budgets. Need aerial footage? We're Drone Certified!
Share and preserve your musical or theatrical performance on video. We use multiple high definition cameras to capture a variety of angles; carefully edited to DVD or web. If you're a performance artist in need of a video for your resume, then contact us today.
Meet The Team
Ben Hough - Creative Director
I started Artistic Eye Productions 15 years ago to help clients achieve their personal and business goals through the powerful medium of video. My job is to engage your audience using artistic visuals and crisp audio. Cinema is one of the strongest and widely used forms of communication today and it continues to grow. 500 million people watch Facebook videos every day (reported by business2community). Peter Roybal, Product Manager of LinkedIn states, "Video has become one of the key drivers for member engagement on LinkedIn." If you don't have a video showcasing your wares then you won't have customers. Businesses that can leverage the influence of video will have an edge over their competition. Find out more about my philosophy on video in the section below Video 101.
Education: BFA, Winthrop University
Favorite Movies/Television series: Broadway Musical Classics from 50's and 60's such as Fiddler On The Roof, My Fair Lady, Music Man, etc.; National Lampoon's Christmas Vacation, Tom Hanks and Steve Martin movies, and Frasier.
Sports: Played collegiate tennis and enjoy training for triathlons.
Joined Artistic Eye in 2005. Sharon serves as account manager, production assistant and any other position required to keep Artistic Eye running efficiently. She is the "movie critic" for all video projects. Her attention to detail and musical ear ensures each video is finished with a professional touch.
Enjoys playing the flute and piano, baking, and spending time with her two daughters.
A Charleston native and part of the Artistic Eye team since 2012. Formerly worked for WCIV (ABC News 4) as a News Producer and Multi-Media Journalist. Accolades include a Telly Award for the social media video series Yorktown Television (YKTV).
Enjoys boating and cheering on his alma mater, University of South Carolina
Natalie Caula Hauff
Part of the Artistic Eye team since 2011 with a background as a reporter for the Post and Courier where she was awarded the Pulitzer Prize for a co-authored series on domestic violence. Talents include script writing and public relations.
A native of Miami, FL and University of Florida graduate.
Part of the Artistic Eye team since 2018. Serves as social media specialist and voice over artist.
Enjoys walking her dogs, ballroom dancing and traveling.
"We love our contest videos. It gets our social media buzzing!"
Greer Reagin / Reagin Orthodontics / Marketing Manager
"Great work! My associates and clients are very happy with the finished product. What a great way to celebrate our company's 50th anniversary."
Robert Gruber / YCR Law / Associate
"Job well done! Exactly what we wanted to show off our accommodations."
Ron Jaicks / Wingate by Wyndham / Property Manager
"Client feedback was positive. Video looks great!"
John Gruveau / Boom Marketing / Creative Director
"You did a splendid job recording our concert. I can't wait to show off this gorgeous video."
Rachel Chesser / Charleston Men's Chorus / Public Relations
Join the growing list of clients who trust Artistic Eye Productions to meet their video needs.
A truly great marketing video both informs and inspires viewers to give you their attention (and open their wallets). Whether you are selling a product or service, video can introduce your message to potential customers better than other mediums. The following are guidelines Artistic Eye uses for producing great videos.
1. Solve the Problem
What problem is your product or service solving? How does it enrich your customers' lives? Is it inspiring a customer/donor to do more? Is it increasing their overall happiness?
2. Show and tell
Show off your product/service, and tell your customers about it. It's that simple. But be careful when pouring in the ingredients to make a stellar video. Remember, the message is what is important, not the number of artsy and fancy graphics mixed into your video. Yes, special effects can be a nice enhancement, but if viewers don't know what you are promoting after the sparkles have disappeared, then they probably won't be inspired to become customers. Also, when showing off the technical aspects of your product/service don't forget to introduce the people behind the scenes who made it and use it.
3. Drive a sports car
Contrary to what your mother told you, it's not just what's on the inside that counts. The outside counts too. Think of it in terms of buying a new car. Sure, all cars on the lot will take you from point A to point B. But, some cars are more stylish, faster and more comfortable to drive. You could have a great message, but if your visuals lack quality and style, then no one is going to pay attention. Using professional grade camera equipment and knowing how to use that expensive equipment is how we make your product/service the coolest car on the lot. Injecting your video with personality is a great way to differentiate you from the millions of others out there.
4. Cater to your target audience
Often when bands go on tour, they will shout out the name of the city they are playing. We recommend doing the same in your product video, figuratively or even literally. Whether it's a certain demographic or geographic audience you are targeting, you should customize your product video to be highly relevant to your potential customers.
5.Don't use scare tactics
Nothing screams cheap infomercial like attempting to scare people into purchasing your product/service. By fear, we mean FOMO; what kids say to refer to the "fear of missing out". When businesses try to sell the risks of not buying their product/service, they are using fear as a cheap tactic to get people to buy. A great business like yours should focus on the benefits of your product/service, rather than scare tactics.
6. Connect, human to human
It's all too easy to talk AT your audience in a product/service video instead of TO them. Because your goal is to start a conversation with a potential customer, do your best to connect with the human on the other side of the screen. Be subtle and engage your viewers' emotions.
7. Include a call to action
Make it easy for potential customers to purchase your product/service once the video comes to an end. How? Include a call to action, or a next step/destination. If a person makes it all the way to the end of your three-minute vacuum cleaner demonstration, they are probably interested in buying that vacuum.
In summary, to make a successful marketing video, be direct, creative and hire Artistic Eye Productions. See, I ended with a call to action.
Contact us today!